The Measure (SA) are a product of the fertile New Brunswick, NJ scene. Arable soil grows all kinds of things: the same scene that fostered Lifetime also begat the nightmarish (not a compliment, jerk-offs!) My Chemical Romance. The manure that MCR and the like have left behind has fertilized the soil for bands like The Measure (SA) to thrive. They are a co-ed band with guitarist Lauren edging out Mike and Fid for most time at the mike. The early stuff has kind of J Church vibe, with maybe a little This Is My Fist! in the slower parts. One Chapter is a collection of all of their singles they have released in their first two years as a band, and as such is an interesting document of the progression of a band. It's pretty damn good for the most part. There are some definite moments of pitchiness and the requisite auto-tune on some of the early stuff, but it's not unendearing. When they do fire on all cylinders a couple of tracks in, like on the Soltero cover or Hit The Ground Running, The Measure (SA) bring it on a level rivalling the dear departed Mercy Rule. I was really taken with how much Lauren sounds like MR singer Heidi Ore, especially on their more recent material. That bodes well for the future. As the band is from New Jersey, Mikey Erg is currently manning the drum stool. It makes them a tighter band, and keeps songs like Good Soup from being totally throwaways, at least for this asshole. As you can tell, I much prefer Lauren's voice to either of her male compatriots; it's fun to hear her voice getting stronger with every song on One Chapter. I can't wait to hear what Measure (SA) releases next.
Measure (SA) are playing tomorrow at Tommy's Tavern in Greenpoint on a stellar bill with For Science, Monikers and Off With Their Heads. It should be a blast. If you don't make it out, buy One Chapter In The Book: A Collection Of Waits and Measurements from the good folk of Kiss of Death here.
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